What you already knew: Facebook gets more traffic than Myspace

According to Google Trends, the number of users to Facebook surpassed Myspace somewhere around mid-November 2007. I have used both (though I'm more familiar with Facebook than Myspace) and what I will say is that the former clearly has thought more about user experience and cleanliness than the latter. FB also has the advantage of being fashionably late to the party, giving it the advantage of improving upon those areas it perceived as weakness in Myspace's approach.According to a Jan 2 report by Heather Hopkins, Sr. Analyst of Hitwise, Christmas eve 2008 marked a new peak for Facebook. On that day, traffic to the site accounted for 2.18% of all US Internet visits, compared to the average of 1.42% for November. She hypothesizes that this increase in US traffic is the result of 3 factors:

1. Weather: bad weather on the east coast forced folks to stay inside making surfing not a bad alternative to freezing to death.
   
2. Boredom: people preferring to poke and write wall posts instead of spending meaningful time with family ~ sigh....
   
3. Holiday Greetings: most likely.

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