Is Social Media Killing PR (from AllThingsDigital)

This is an interesting clip that tries to look at the impacts, negative or positive, of social media on the PR firm. I agree with the sentiments of the 2nd interviewee, Jeremiah of Forrester Research, who believes social media is enhancing the role that PR can play, as now users and consumers are able to communicate more quickly and with greater reach than ever before. He goes on to argue that companies (and PR firms) need to remember one of the basic maxim's of business and selling: LISTEN. Social media has given PR firms and the companies they represent a never-before seen look at the impressions that users and consumers hold. Leverage and engage with social media, don't be afraid of it.