Hulu video site backed by Fox, NBC Universal and ABC, has spent millions (USD) on traditional TV ads to lure viewers away from TV and to their site Hulu.com. In a recent interview at the 4As Leadership Conference, CEO Jason Kilar said Hulu's Super Bowl ad was directly responsible for increasing the online video portal's business by 49%. Also, curiously, Mr. Kilar indicated that his company Hulu neither has or wants a marketing department.
For as much time as I spend on YouTube, I'm confident that I'd spend the same if not more time on Hulu if they streamed outside of the US. It's probably a good thing that they don't actually.
For those that missed their Super Bowl Ad, you can check it out here.
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