I found this to be a very interesting clip where Lizzie O'Leary explains how she tells a story with numbers. Definitely useful for aspiring reporters, but it's certainly applicable to only one that works with data (sorry for sound cut-off in last few seconds).
Here's her advise in a nut-shell:
1.) Find a face that can be associated with the data
2.) Examine how that person's story can be applied/viewed on a much larger and/or Global scale.
3.) Look into other trends/behavior tied to the original data set you started with.
I like her quote at 2:10, that "economics, and telling stories about economics, is a collection of little data points of human behavior."
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